Don't call it a come back, well actually that might be the correct phrase to use when describing the 2023 PGA Merchandise Show. Following the two years of global interruptions with the Covid-19 pandemic, 30,000 industry professionals - including 7,000 PGA, LPGA and international PGA Professionals, 800 media members and more than 800 companies turned out at the Orange County Convention Center for the 70th PGA Merchandise Show in Orlando, Florida, Jan. 24-27, 2023. It felt normal again, as the $84 billion golf industry continues to trend upward in just about every metric.
PGA of America CEO Seth Waugh discussed what it meant to have the PGA show back, "I can tell you this is a huge bull market in golf," said Waugh 70th edition at the Orange County Convention Center on January 25 in Orlando. "This reminds me of the energy and enthusiasm of a busy trading day. It is reflective of the (golf) industry, basically booming. We played defense for a couple of years during the pandemic, but we're on the verge of being all the way back now. If the PGA Show is a barometer, 2023 is going to be a great year for golf."
Read full post by Jason Bruno on Links Nation here.